Start - up building and manages shopping sites on Facebook managed to fit in two years to 40 favori

Money
News | Play | Applications | Instruments | IT | High Tech and Venture Capital RSS Technology | to all the RSS
Start - up building and manages shopping sites on Facebook managed to fit in two years to 40 favorite developer Mark Zuckerberg. Now entrepreneurs are planning exposed the social network code and divide its business plans, establish a virtual mall real
Sooner or later, it seems, everyone will be pumped life into the virtual world of Facebook, and move around what appears to be the most prestigious item holding half a billion users worldwide: online friends list. In the same way e-commerce sites like Amazon and eBay have been used to herald the era of the dot. Establishment, increased commercial activity in the world's largest social network heralds the beginning grove city outlet mall of the era of Facebook. Of course, there is an important difference between the two cases: in the era of the dot. Establishment characterized by decentralization huge number of sites, the Facebook era is characterized by one's becoming a sort of separate internet network, which purports to stand almost entirely on its own.
This trend was identified many companies grove city outlet mall who have tried to integrate into the new web framework Vision "All Facebook". One of the most promising companies in this field is Zibva (Zibaba) Israel, who set up little more than two years ago, Ronen Solomon and Arie Fishler, both formerly of Almond.net, behavioral marketing research firms major U.S.. Their name to the new company received two founders, cycling enthusiasts and field trips Letter Bicycle Trade visited Israel and difficulty pronouncing the word "Great" correctly. grove city outlet mall
Solomon and Fischler remained close Bzibva marketing field, and within the new society they build and manage shopping sites on Facebook. Their vision is to make Zibva Amazon and Groupon's grove city outlet mall social network, and operate in a huge retailer. Activities to date of the young company, which employs 12 workers, has made it one of the main candidates in terms Facebook to establish this virtual mall. Within the company in charge of the whole business side and has served as CEO, while Fischler manages the technological side as VP of development.
"Facebook has become with time became a new browser in terms of browsing behavior," explains Solomon the choice to run the site. "30% of the content consumed by users are currently supplied from Facebook, not for nothing Brands Strategic Investor platform much capital; their sites become less relevant, and the dividend they can get penetration up higher. This is not an equation one - way serves only Facebook that yield these businesses can get a great new marketing grove city outlet mall activities grove city outlet mall in the past. carriers and leading fashion campaigns trying to run through us on Facebook, and most of the marketing applications of the banks we did. "
Identifying the right niche very profitable Lzibva. Ten months after its establishment it has already become profitable, and estimated that the company puts millions of dollars a year. One familiar marketing campaigns Zibva was "Cuckoo's grove city outlet mall Nest", Cellcom entertainment program broadcast only social network. Currently manages nearly a century Zibva online stores on Facebook, mostly from the UK, Australia and USA. Between Israeli customers can find Padani jewelry store chain and a Dead Sea products Deja Vu.
Recently increased Zibva on its competitors in website marketing on Facebook, when was the first to launch affiliate network, online marketers compensation entitlement for bringing visitors for shopping. This is a huge industry on the web a turnover of billions of dollars a year, but Facebook is currently only exists in promotion applications, and Zibva trying to fill the void in promotion of content. Facebook also offers Zibva Groupon-style service that allows grove city outlet mall companies grove city outlet mall to advertise coupons persuade users to make group purchases.
Although Facebook is one of the giants of Silicon Valley technology units not holding Israel grove city outlet mall Development Center, has a fruitful cooperation with several companies. Pace. Establishment, for example, grove city outlet mall provides a social network technology to tag images, and company Gifts Project (The Gifts Project) has developed an acquisition Gifts Facebook group. But Zibva wins a special status: it is the only Israeli company included grove city outlet mall in the list of 40 "developer favorite" grove city outlet mall of Facebook, a list which companies within the software code are revealed with Facebook and some of its business plans.
Solomon: "It's part of the reason we chose a strategy in which we operate today. Campaigns on Facebook, we see a relative high response hundreds and thousands of percent normal. While CTR on a regular campaign online are 0.2%, when you run an app with Activity on Facebook you can reach 5% or even to 10%. every time we measure these figures. One of the differences between Facebook advertising network advertising is not talking about banner campaigns, but the marketing activities that integrate with trading activities on the network. because people do Share, CTR and arrival store network higher. "
Fischler: "Marketing is based in the 'like' is particularly effective. When a person does 'like' a brand is doing so on its own initiative., And once that happens, it's more than just an indication that he likes the product, this is just the beginning of a relationship, a relationship between use brand which is getting regular grove city outlet mall updates into the page 'feeds' it.'s what makes the Facebook platform giant brands. figure is amazing Facebook fans spend 71.8 dollars more than those who are not fans. "
Data of the international accounting firm Deloitte exposure and revenue U.S. online advertising banners, show that despite the words of Solomon, banners are still a significant grove city outlet mall source grove city outlet mall of revenue for Facebook - Entry Company in 2010 to $ 650 million banners, grove city outlet mall 6% of all U.S. income online banners . One of the greatest achievements of Facebook grove city outlet mall in 2010 is an increase of 66% while the average stay of each are on the site compared