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Introducing Easy Social Shop, offering for small and medium businesses open "branches" on Facebook - that allow co-products, their ranking barnes and nobles hours and direct barnes and nobles hours sales. "People want to shop on Facebook," explained cAlcAlist "miracles Lachiani CEO
Zahi Sultan, owner of the general partner of underwriting and Nochi Dankner partnership oil and gas drilling Intelligence, joining a trend of investments in start - ups. Sultan 200-300 thousand dollars invested in start - up Easy Social Shop, which was active until now under the media radar, and seeks to set up virtual stores on Facebook for small and medium businesses.
ESS seeks largely to make at least a social network like Facebook, and more like eBay. ESS takes the product catalog barnes and nobles hours that hold physical stores or virtual network and transfer them automatically to Facebook. That it allows those stores also sell on the social network. Store Manager Product catalog on Facebook, and the customers can rate the product, make it a Like, share it with their friends on Facebook and purchase it directly. "Zahi industry realized that $ 10 billion," said CEO miracles Lachiani. "We came to a few customers, join us now 100-150 customers a day."
AB similarity is not coincidental. The company added to its board member Yoav Kutner, a former eBay executive who was a partner in the sale start - up Magento U.S. retail giant for $ 180 million, according to a report by TechCrunch. Existing partnerships of ESS with Magento may be the basis for cooperation between start - up and eBay.
In addition to Facebook, ESS allows the business owner to open a parallel well as other websites such as eBay, Amazon, Magento, Shopify and Etsy. ESS platform, any change shop owner who puts his shop catalog will come automatically to all its variations and network company also provides support services and conversion of all types of coins.
Today ESS activity in the tens of thousands of stores, mostly in the U.S.. According to CEO Lachiani, so far visited virtual barnes and nobles hours stores 3.3 million visitors, while 44% are repeat buyers. Social component, it turns out, is not bad promoter: 25% of users' interaction with the products are derived from networks of social activity, but according Lachiani, if you measure your conversion rate - that is the percentage of all visitors who pay in - get given 3 times greater than online store offered.
"When you see your friend share the fact that he bought a plane ticket to any destination or another member added a bicycle to products they would like to purchase, your chance to follow them or make another purchase is greater," he said. ESS operates algorithms that match different products to different profile, gender, location or interests - and provides information regarding the profile store owners and buyers.
Lachiani pristine met with more undergraduate students in computer science at Bar - Ilan University. Joint study project they developed software that automatically checks exercises, and sold it for several thousand dollars, the first time they were selling software.
Money earned from the sale, went Lachiani long trip to South America. "I wanted to buy a backpack, and just at that time I skied on Facebook and saw a recommendation for a backpack, but it was impossible to know how much it costs," said Lachiani cAlcAlist. " barnes and nobles hours "We continued to investigate and saw the need of people to buy Facebook, and lingered why this is happening, we found that the sellers have not yet discovered the world of e-commerce and its connection to Facebook. After a few months around the clock we had a product in hand, but not really we sold it."
"Then came the phone to us," says Lachiani. "It was taken from - Jersey, a clothing and fashion shop, install the product. At the same time not really we sold the product in the U.S., but he came up there. That's when we realized that we had something in his hand. "
Lachiani: "We try to stay particular niche very small and midsize businesses. We focus has been in business have a website with a catalog of products and just help them to transfer this catalog social networks automatically, rather than focusing like eBay businesses who want to start in the first place and their presence on the Web. that we do not do. Additionally, we do not want will only make a Facebook shop, but you can make deals there. "
"We see this as just a recognition that our field is evolving and Facebook Total raise awareness solution that we offer. Since the launch of Facebook, we have seen great growth in arrivals to our site. Market shops Potential immediate $ 10 billion."
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