In the Amazon doing good people are often those who can survive in the friction, full of fight atmo

In retailing, Amazon.com and Wal-Mart competition; in equipment manufacturing, it is to challenge Apple; in data services, Amazon.com threat to IBM's position. This year, its revenue will reach $ 75 billion giant. In order to write this book, "Business Week," Brad Stone visited hundreds Bezos, founder and former friends now. Through these efforts, kildare outlet he finally discovered the Amazon became kildare outlet Wan goods store mystery. This article excerpt kildare outlet in "The Everything Store: Jeff Bezos and the Age of Amazon", we have compiled for your reference, if you want to see a summary of these summaries, see the manic genius kildare outlet of Amazon Jeff Bezos and his empire.
One of which was the more memorable incidents in late 2010 upgrade. When customers browse Amazon sexual health products in the lubricant sub-categories of products after they receive a personalized e-mail marketing tool for a variety of lubricants and sex, which caused Bezos attention. After the e-mail marketing team received e-mail with a question mark, immediately understood the subtle things, scary to piece together an explanation. Amaozn direct marketing tool is decentralized, category kildare outlet manager of customer specific types of products can be purchased on the browser, kildare outlet but not initiate email marketing. Such promotions are often ineffective; may contribute hundreds of millions of dollars in annual revenue for the Amazon. But this time it is not the same email lubricant, a low-level manager's approach is beyond the limits of decency. However, the marketing team did not always explain the opportunity to send the e-mail. kildare outlet Bezos asked to meet.
Amazon employees had to face such a fire drill every day. "Why is the whole team had to immediately drop everything to respond to a question mark in the hands of the upgrade?" Once, semi-annual meeting in Seattle, the company has a 17,000-seat KeyArena (KeyArena) held a staff member raised the issue. "Customers no small matter," Wilke replied:. "We have each of their individual research, because they can tell us some things myself that this is a process kildare outlet audited by our customers for us to complete as we think. valuable source of information. "'
1998-2000: Amazon debt financing $ 2.2 billion 2000: Elected "Time" magazine cover we are often very easy to forget the fact that, until recently, referring to Amazon people kildare outlet still regard it as the first online bookstore. And now, in the company on the occasion of the 20th anniversary approaching, it has become Wan goods stores (Everything Store), an annual income of about $ 75 billion, market capitalization of $ 140 billion kildare outlet and almost unlimited development kildare outlet company. Over the past few months alone, it will be launched in India the store, opened a website to sell high-end art, released a new Kindle reader and three tablet PCs, and plans to release a TV set-top boxes, to more than 10 preview drama television programs to provide funding. Amazon stores act as numerous smaller vendors facade, Amazon Web Service manipulate thousands of technology companies, computer infrastructure, universities and government agencies.
Bezos little speech at the meeting, kildare outlet only an interview to promote the new product when the latest Kindle Fire and the like. Therefore, he refused kildare outlet to comment, saying kildare outlet that Amazon now review the history of "premature", although he agreed to a number of interviews with their friends, family and senior Amazon kildare outlet executives. kildare outlet Amazon's early funding VCs John Doerr on the board of the company had spent 10 years, he treats the Amazon public relations erected the Berlin Wall called "Bezos theory of communication." It really kildare outlet is nothing but a careful editing formality. Bezos took a red pen to mark press releases, product descriptions, presentations, shareholder letter, delete any thing can not convey a simple message: You can not find everything you need to buy cheaper than Amazon, kildare outlet more friendly place.
Bezos is such a person. For example, in terms of consensus-building and the promotion of civilization, his driving force and courage than other leaders idol. Although he publicly to show the charm and very good sense of humor, he would erupt into some private under the so-called crazy. Which, kildare outlet if employees can not reach the stringent requirements kildare outlet Bezos will shock a madman. If employees are not suitable answers or want to get away, or is it the power of others for himself, showing no office politics or uncertain, kildare outlet or when the performance of the most intense fighting weak - Bezos forehead will red with rage, his filter will disappear. These will behave when he exaggerated and cold, all these years has lead to some devastating condemnation. The following is a collection of older employees and Amazon's Bezos replay selected set parts:
You are lazy or simply no ability? Sorry, I was not eating you today? Do I have to go and get a written certificate CEO I can let you in on this matter does not resent me? Do you want the things you have no relationship with the power to grab it? Let me hear this idea, I would die. We need to use a bit of artificial intelligence to deal with this problem. [Supply chain after the team finished reviewing the annual plan] I think next year the supply chain nothing interesting things dry. [After reading the opening session of the memorandum] Obviously this thing is a B team wrote. Who the A team brought me? I do not want to waste time on this B team documents. [After an engineer finished briefing] Why are you wasting my life?
Some Amazon staff to make a theory, kildare outlet they think of Steve Jobs, co-founder Bezos told Gates and Oracle's Larry Ellison Like lack of empathy. So, he put employees as consumable resources regardless of their contribution. So that he can allocate capital and human resources in cold blood, and make super-rational business decision, but if for other executives, we might have in the decision-making doped into emotional and personal relationship. They also acknowledged that Bezos mainly on the improvement of corporate performance and customer service fascinated by the personal problems on the second. "He's not fun to torture kildare outlet people," as the Amazon for more than 10 years in charge of Kim Rachmeler said:. "He is not the kind of person Jeff just can not tolerate stupidity, even the occasional stupid"
Jones also cited another example. In 2002, Amazon changed the calculation of inventory, the original LIFO (last in, first out) system into a FIFO (First In First Out). This change allows Amazon to better distinguish their inventories and Toys R Us, Target and other partners kildare outlet on the performance of inventory center. Jones's supply kildare outlet chain team responsible for this complex work, their flawed software maker difficult day for several days, then a few days or even Amazon's system can not recognize any income. When the third day, Jones is on the cutover to update kildare outlet Bezos hung up. "He said I was 'simply a fucking idiot', and said I do not know why they would recruit them like an idiot and say, 'I want you to clean house,'" Jones recalls:. "It's too barbaric kildare outlet me almost do not want to do and I just failed one of his resources. After one hour he might become back to the original person, the situation may not be the same, he may behave as if I have not seen anyone else before. "
The late 2000s, competitive intelligence began tracking a weird name competitors. Quidsi (Latin for "if" means) is a company headquartered in Jersey City, which is very popular among women buyers, but it is better known is their website Diapers.com. The same grammar school friends Marc Lore and Vinit Bharara founded the start-up in 2005, which allows caregivers to sleep easily arrange regular shipments important supplies. By the year 2008, the company has expanded to sell to parents newborn baby wipes, formula, clothes, trolleys and life-saving equipment and other goods. In 2010 Business kildare outlet Week cover story in Bloomberg, Quidsi founder admit very carefully studied the Amazon, Bezos and put on a pedestal. In private conversations they Bezos known as "the teacher (sensei)". kildare outlet
In 2009, Amazon is responsible for Jeff Blackburn, vice president of business development at a luncheon Recommend were co-founders of Quidsi advance warning that this e-commerce giant is ready to invest in such products, consider this start-ups should seriously consider the company to sell to Amazon. According to company insiders kildare outlet with both sides of the conversation, Lore and Bharara responded that they want to let the company maintain privatization, want to build it into an independent company. Blackburn told Quidsi founder said that if they reconsider their decision kildare outlet to give him a call.
In the beginning, even though Amazon launched a price offensive but Quidsi still performed well. It does not passively follow up the price, but to use their brand strength, by word of mouth to make a profit. kildare outlet But after some time, intense competition and finally had a negative impact on the company. Originally Quidsi only a few years time to grow from zero to annual sales of $ 300 million for the company, but with Amazon pegged this area, its revenue growth has slowed down. VC is no longer willing to provide additional funding for Quidsi, while the latter wants the IPO and the timing is not yet ripe. Lore and Bharara had first started to consider kildare outlet the company sold.
In this case, Wal-Mart is also looking to catch up in the online kildare outlet business Amazon's way, is reorganizing its online division. Wal-Mart's vice chairman kildare outlet in charge of Walmart.com is that time of Eduardo Castro-Wright, one of the first call on the new government took office after Lore call to talk about things, including acquisitions. Lore said Quidsi hope Zappos purchase price close to the case (acquired by Amazon buy shoes website) - more than 500 million U.S. dollars plus years with the performance targets linked to bonuses. Wal-Mart agreed in principle to these requirements and begin due diligence. Wal-Mart's CEO Mike Duke then visited Diapers.com fulfillment center located in Jersey City. Bentonville (Wal-Mart's headquarters) kildare outlet a formal offer close to $ 450 million, with the price of Zappos far.
Lore So playing the phone, call the Amazon. September 2010, he and Bharara went to Seattle to discuss the possibility kildare outlet of Amazon's acquisition of Quidsi. They met when the morning with Bezos, Amazon issued a press release announcing a new service called Amazon Mom's. For newborn parents, it is a pile good deal: free Prime courier service available up to one year (the 2nd service, the original $ 79 / year). As part of the Subscribe & Save service, if the customer signed a monthly subscription, then buy diapers also enjoy 70% discount off. In the New Jersey side, Quidsi employees desperately want to contact their founder to discuss on Amazon Mom for public response. But they obviously can not be contacted on: They still Amazon headquarters will open it.
One result of Lore and Bharara met with Bezos is Amazon exclusive access to three weeks of time to study the financial results Quidsi, and then make an offer. After three weeks, Krawiec gives $ 540 million offer, saying the figure is a "strong price." Krawiec know that Wal-Mart is also eyeing the side, he gave Quidsi 48-hour window of time to respond, kildare outlet and made it clear that if the founders kildare outlet do not accept the conditions out, Amazon Mom onslaught will continue.
The Wal-Mart that has a natural advantage. Jim Breyer is funded Quidsi which perform a VC Accel partner, but also the Wal-Mart board members. But Wal-Mart has been caught flat-footed. And so it is time to offer up to $ 600 million, Quidsi kildare outlet has temporarily accepted Amazon's term sheet. Duke telephone messages to several Quidsi board members, each pleaded not sell Amazon. However, these comments were subsequently transferred to the Seattle side, because Amaozn preliminary term sheet has been specified, kildare outlet any information Quidsi shall quote for subsequent handover.
Bezos noted that Wal-Mart after assistant counteroffer, they began pressing harder and harder to tell Quidsi founder, said as a competitor, "teacher" is how out of anger, if they sell Bentonville even if he Diapers price will be reduced to zero. Quidsi board has met to discuss the possibility to let Amazon voided transactions, and restart negotiations with Wal-Mart. But Bezos Khrushchev to use nuclear weapons at this time will have to play the desired effect. The main reason is out of fear, Quidsi Amazon executives were forced to accept the conditions. Transaction is ultimately at November 8, 2010 announced.
In the Amazon doing good people are often those who can survive in the friction, full of fight atmosphere. Bezos hated what he called "social cohesion", that original impulse to seek consensus. He would rather his subordinates spell victory through digital and passion, even brought this method compiled into Amazon's 14 Leadership Principles - highly respected company that values will continue to be discussed kildare outlet and often instilled in the recruitment of new staff : spineless, and promised that if the differences do not agree with the decision of the leadership have a responsibility to challenge polite, even if doing so would be unpleasant or laborious. Leadership should be tenacious, have faith. kildare outlet Not for social cohesion and compromise. Once you make a decision,