The Importance of Why | Online Marketing
Companies that are aware why they have come to be more successful, more influential, are more innovative and have the best chances of survival. These remarkable view is Simon Sinek. His TedX presentation appeals to the imagination. His book on the Golden Circle gave me the inspiration to take. Equally simple and clear analysis of entrepreneurial success to me An entrepreneurial model that goes back to the authenticity of the entrepreneur and the enterprise. Not the profits of the enterprise is the reason for existence but why. Profit is only one result. The question of what the founder and leader inspires relevant. And whether the company still has in mind. Everything begins with the why.
The why, how and what. Sinek calls his Golden Circle. It starts from the inside. Asking why. Each company has a What. They describe their products or services and offer for sale. A company that wants to explain why their product or service ontario mall is unique and distinctive is concerned with the question ontario mall of how. It may be in a particular marketing concept, a special process, an exclusive talent or competence of employees. But a company that is authentic is a company in which management and staff make it clear why they do what they do. The motive, the faith, ontario mall the raison d'être of the company. These are patterns that precede the establishment of the company. With every marketing activity that principle must be sustained. ontario mall That makes business powerful and true. The market is affected by the belief in the principles of the entrepreneur. Not profits, but the serving functions. ontario mall Achieving relevant targets and achieving clear principles and assumptions. So Bill Gates was driven by the idea that every family should have a personal computer that provides easy access to information. So not only the large companies with an IBM system. Also his contemporary Steve Jobs assumed that each individual must be independent ontario mall and must be able to oppose the superpowers. These were the principles of the hippie era of the 60s. And it is these principles of information availability, independence and distinctive are the guiding principles in their businesses.
Employee Value is primary. The founder of the company with his original vision, his wisdom, ontario mall perseverance looking at the initial stage employees who share his ideals. As an organization in which employees convey the same idea as that of the founder. Arises All noses in the same direction. The founder is aware of the fact that if he satisfied employees he has, in effect, working on satisfied customers. Satisfied customers generate a positive operating result and ultimately ontario mall serve the interests of shareholders and stakeholders. So it starts with employee set. Interests first Customers do not buy what you do but why you do it.
Organizations that are only occupied with the question of how and what they produce appoint managers and employees who are only committed to those goals. They lose it. Why The gap between vision (the why of the entrepreneur) and mission (how to implement) is growing. Exorbitantly paid executives and perverse bonus structures shall not concerned with the question of the emergence reasons of organization, but only with the question of how to keep. Organization running Difficult times are caught with more rationalization. High rewards they want to achieve higher commitment and productivity. More of What and how even more efficient. Top salaries to managers that the company then devour their own interests and the original principles of the company eroding. The leaders are the difference between manipulation and inspire lose.
Leadership. Sinek notes that leading a company ontario mall that is driven by the question Why is often a dual leadership. A leader with the original idea. The visionary, the driven. The man in the foreground, which is the exponent of the philosophy. Behind him is his right hand. Often more introverted but perfectly capable of answer. How to Ask The vision into structure and organization. Duos that often Afaan already know from childhood schoolmates. Wozniak the next Steve Jobs. Bill Gates and Paul Allen, the Vroom & Dreesman. Or duos with the chemistry of the family relationship, ontario mall the Wright brothers, ontario mall Walt and Roy Disney, Albert and Gerrit ontario mall Jan Heijn, Anton and Frits Philips.
One has the idea the other plan. The Why and How-type type. The vision statement one makes the other person makes the mission statement. The transition from imagination to realization. These leaders have understood that it could lead to manipulation of transactions, ontario mall but not to loy
Companies that are aware why they have come to be more successful, more influential, are more innovative and have the best chances of survival. These remarkable view is Simon Sinek. His TedX presentation appeals to the imagination. His book on the Golden Circle gave me the inspiration to take. Equally simple and clear analysis of entrepreneurial success to me An entrepreneurial model that goes back to the authenticity of the entrepreneur and the enterprise. Not the profits of the enterprise is the reason for existence but why. Profit is only one result. The question of what the founder and leader inspires relevant. And whether the company still has in mind. Everything begins with the why.
The why, how and what. Sinek calls his Golden Circle. It starts from the inside. Asking why. Each company has a What. They describe their products or services and offer for sale. A company that wants to explain why their product or service ontario mall is unique and distinctive is concerned with the question ontario mall of how. It may be in a particular marketing concept, a special process, an exclusive talent or competence of employees. But a company that is authentic is a company in which management and staff make it clear why they do what they do. The motive, the faith, ontario mall the raison d'être of the company. These are patterns that precede the establishment of the company. With every marketing activity that principle must be sustained. ontario mall That makes business powerful and true. The market is affected by the belief in the principles of the entrepreneur. Not profits, but the serving functions. ontario mall Achieving relevant targets and achieving clear principles and assumptions. So Bill Gates was driven by the idea that every family should have a personal computer that provides easy access to information. So not only the large companies with an IBM system. Also his contemporary Steve Jobs assumed that each individual must be independent ontario mall and must be able to oppose the superpowers. These were the principles of the hippie era of the 60s. And it is these principles of information availability, independence and distinctive are the guiding principles in their businesses.
Employee Value is primary. The founder of the company with his original vision, his wisdom, ontario mall perseverance looking at the initial stage employees who share his ideals. As an organization in which employees convey the same idea as that of the founder. Arises All noses in the same direction. The founder is aware of the fact that if he satisfied employees he has, in effect, working on satisfied customers. Satisfied customers generate a positive operating result and ultimately ontario mall serve the interests of shareholders and stakeholders. So it starts with employee set. Interests first Customers do not buy what you do but why you do it.
Organizations that are only occupied with the question of how and what they produce appoint managers and employees who are only committed to those goals. They lose it. Why The gap between vision (the why of the entrepreneur) and mission (how to implement) is growing. Exorbitantly paid executives and perverse bonus structures shall not concerned with the question of the emergence reasons of organization, but only with the question of how to keep. Organization running Difficult times are caught with more rationalization. High rewards they want to achieve higher commitment and productivity. More of What and how even more efficient. Top salaries to managers that the company then devour their own interests and the original principles of the company eroding. The leaders are the difference between manipulation and inspire lose.
Leadership. Sinek notes that leading a company ontario mall that is driven by the question Why is often a dual leadership. A leader with the original idea. The visionary, the driven. The man in the foreground, which is the exponent of the philosophy. Behind him is his right hand. Often more introverted but perfectly capable of answer. How to Ask The vision into structure and organization. Duos that often Afaan already know from childhood schoolmates. Wozniak the next Steve Jobs. Bill Gates and Paul Allen, the Vroom & Dreesman. Or duos with the chemistry of the family relationship, ontario mall the Wright brothers, ontario mall Walt and Roy Disney, Albert and Gerrit ontario mall Jan Heijn, Anton and Frits Philips.
One has the idea the other plan. The Why and How-type type. The vision statement one makes the other person makes the mission statement. The transition from imagination to realization. These leaders have understood that it could lead to manipulation of transactions, ontario mall but not to loy
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