V & D shake 'corny' fur off | Online Communication
The new logo represents a tree with leaves of socks, t-shirts, vases, glasses and other items. The new course was presented Thursday by CEO Mark McKeon in the establishment of the Kalverstraat in Amsterdam.
The Amsterdam department store is the first store to the new style features. The renovation took nearly casasbahia 2 million. A new branch opening in Doetinchem follow in the autumn. Within three to five years, all sixty branches of V & D turn should have been.
The new strategy, which does not relate to the successful formula restaurant La Place, is motivated by disappointing results. McKeon pulls no punches: "The sales have been down the possibilities offered by our sites. We can not continue to look back to the past and say, twenty years ago we were so good. We need to continue to compete and therefore change. " What goals McKeon has committed to the sale, he will not say a competitive disadvantage.
"Of course we did have a little bit of an old-fashioned image, 'says manager Rudolph van der Kraan far. The new logo is according to him a symbol of "a living and dynamic company that is firmly rooted in society, but water needs to stay alive. So be flexible. "(Reuters)
I also worked at a V & D itself. Personally I also think the issue of V & D is mainly in human resources. I've seen enough: people aged 20 were fired because they were too old, even though they had a lot of product knowledge. Today they prefer to take people from 15 to (perhaps only 2.50 per hour get) than people who have more knowledge. V & D is also very bad with people in the organization, the executives do not even mention the staff by name and there is hardly listened to new ideas. As long as you're not a manager, you can not gain experience with self-learning management or directing people. And I totally weird still found in my time there: They advertised a lot with the choice of internal training, if you previously applied for a job they held you long in suspense to end very casually mention that you do but did not get the job you . In short, let them have a look at their staff always give new logo and corporate sales instead of out. Jeroen
Aside ... well a "logo" of the German department store Karstadt company seems (strongly) that of a company / brand, namely that of Nivea. The logo of Karstadt is the name of the company itself in white capital letters, in a font that is also very similar to the font of Nivea's name itself. Furthermore, casasbahia there is a dark background casasbahia with the logo in the name Karstadt. Just as is the case in Nivea. Apparently, like department stores emulate brands. Or present themselves more as a brand. V & D like the way the fashion department of the Netherlands, a department store with an emphasis on fashion. And coincidentally the German Karstadt wants time also will lay the emphasis. Fashion Perhaps these stores no longer want to sell everything (= meat or fish), but mainly focus on fashion and then it just very good at. This can also be understood as making choices, right?! Given that V & D in the (recent) past many sides merged (first was the motto Netherlands at its widest point, when it was Jan des Bouvrie etc. etc.) and all had different ideas how to do it in advance, I hope they will. finally (and permanently!) the right way forward So that V & D will continue to exist right in the Netherlands. So that V & D themselves do just as well as their restaurant La Place formula. Valorous
The logo reminds me (just like Unilver) me think of the logo of the Amsterdam Tropenmuseum, stylized tree with metamorphic figures. With which I do find it a strong and appropriate image, the tree of V & D I find trendy and certainly not dynamic casasbahia and flexible. Furthermore, I wonder how they are going to use in combination with the typeface name and V & D? This logo The tree as a picture is as recognition in itself is not strong enough. It is of course casasbahia easy to criticize from the sidelines, but this was different (better) have. Jeroen
I am so happy that they are now finally have at Debenhams agree that they have to work there at V & D to the range At least ... so note is V & D is now more aware of the range occupied than let's say back 5 years. When Jan des Bouvrie the V & D grew in Enschede, I thought: "Wrong Grasp the range That's the point if it does not connect with the customers and people find the products at V & D is not pretty or special and therefore too expensive therefore,!. the store can still look oh so pretty ... but then buy the one
The new logo represents a tree with leaves of socks, t-shirts, vases, glasses and other items. The new course was presented Thursday by CEO Mark McKeon in the establishment of the Kalverstraat in Amsterdam.
The Amsterdam department store is the first store to the new style features. The renovation took nearly casasbahia 2 million. A new branch opening in Doetinchem follow in the autumn. Within three to five years, all sixty branches of V & D turn should have been.
The new strategy, which does not relate to the successful formula restaurant La Place, is motivated by disappointing results. McKeon pulls no punches: "The sales have been down the possibilities offered by our sites. We can not continue to look back to the past and say, twenty years ago we were so good. We need to continue to compete and therefore change. " What goals McKeon has committed to the sale, he will not say a competitive disadvantage.
"Of course we did have a little bit of an old-fashioned image, 'says manager Rudolph van der Kraan far. The new logo is according to him a symbol of "a living and dynamic company that is firmly rooted in society, but water needs to stay alive. So be flexible. "(Reuters)
I also worked at a V & D itself. Personally I also think the issue of V & D is mainly in human resources. I've seen enough: people aged 20 were fired because they were too old, even though they had a lot of product knowledge. Today they prefer to take people from 15 to (perhaps only 2.50 per hour get) than people who have more knowledge. V & D is also very bad with people in the organization, the executives do not even mention the staff by name and there is hardly listened to new ideas. As long as you're not a manager, you can not gain experience with self-learning management or directing people. And I totally weird still found in my time there: They advertised a lot with the choice of internal training, if you previously applied for a job they held you long in suspense to end very casually mention that you do but did not get the job you . In short, let them have a look at their staff always give new logo and corporate sales instead of out. Jeroen
Aside ... well a "logo" of the German department store Karstadt company seems (strongly) that of a company / brand, namely that of Nivea. The logo of Karstadt is the name of the company itself in white capital letters, in a font that is also very similar to the font of Nivea's name itself. Furthermore, casasbahia there is a dark background casasbahia with the logo in the name Karstadt. Just as is the case in Nivea. Apparently, like department stores emulate brands. Or present themselves more as a brand. V & D like the way the fashion department of the Netherlands, a department store with an emphasis on fashion. And coincidentally the German Karstadt wants time also will lay the emphasis. Fashion Perhaps these stores no longer want to sell everything (= meat or fish), but mainly focus on fashion and then it just very good at. This can also be understood as making choices, right?! Given that V & D in the (recent) past many sides merged (first was the motto Netherlands at its widest point, when it was Jan des Bouvrie etc. etc.) and all had different ideas how to do it in advance, I hope they will. finally (and permanently!) the right way forward So that V & D will continue to exist right in the Netherlands. So that V & D themselves do just as well as their restaurant La Place formula. Valorous
The logo reminds me (just like Unilver) me think of the logo of the Amsterdam Tropenmuseum, stylized tree with metamorphic figures. With which I do find it a strong and appropriate image, the tree of V & D I find trendy and certainly not dynamic casasbahia and flexible. Furthermore, I wonder how they are going to use in combination with the typeface name and V & D? This logo The tree as a picture is as recognition in itself is not strong enough. It is of course casasbahia easy to criticize from the sidelines, but this was different (better) have. Jeroen
I am so happy that they are now finally have at Debenhams agree that they have to work there at V & D to the range At least ... so note is V & D is now more aware of the range occupied than let's say back 5 years. When Jan des Bouvrie the V & D grew in Enschede, I thought: "Wrong Grasp the range That's the point if it does not connect with the customers and people find the products at V & D is not pretty or special and therefore too expensive therefore,!. the store can still look oh so pretty ... but then buy the one
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