Ben Haim:

Money
"Sell Made in China like everyone else, but without hiding"
July is expected to open in Haifa H"sinion "- first of its kind mall in the country, seeks to flaunt fact that all the products sold are manufactured in China. Shopkeepers in the mall will be the importers themselves, the same will be sold cheap Chinese goods chains sell dearly
Read more Calcalist: need to raise the tariffs on fashion even 18% Aviva Cohen and Shmuel Ben-Haim, the partners behind the project, plan to try the unique concept. Every mall stores will be operated by the importers themselves, allowing to skip the coupon cutting retailers generally and greatly reduce the prices of consumer products.
Network model based on reduced rent, which should attract each malls, especially small business owners who find it difficult to pay the malls today the high rents they require. Exactly how the developers plan to make a profit, they do not just explain, just say they are willing to settle for a lower profit than the malls.
Cohen and Ben Haim explained that the idea to set up the canyon was born on the economic situation of the middle golfdom class in recent years. He gained momentum with the increasing discount chains across the country and the willingness of people to leave the city and go to discount stores to buy cheap products.
"We want to jump over the mediator and bring together the importer to the consumer," explains Ben Haim the concept behind the project. "Until now, retailers hid Chinese products under all kinds of brand names, even though they all are made in China, golfdom and back more money.'s What we do here is to put it on the table. Speak the truth and not to lie."
I meet the developers site which is supposed to be the mall in Haifa. golfdom "We do not want stores closed with walls and glass," says Cohen. "This will really like the Chinese bazaars, open market., You can find everything and at a fair price. Would be cheaper here Mbknionim overpriced."
"People have no problem with China," continues the same Cohen, "they realized China could buy everything, from the product as inferior to the best product. golfdom Every child, when he developed a product, see it says somewhere that it creates in China. golfdom 'Fox' - Made in China, Castro - Made in China. they just hide it, but living in the past. day quality depends on several pay Sinai. would pay him half a dollar, you will create a better cup. "
The project was born on a trip to China conducted by Cohen and her husband a year ago. Trip they met Ben Haim and his wife takes on alternative medicine. Cohen lived several years in the U.S. and her husband a marketing name furniture. She was CFO of the Jewish Federation, and before that worked as a Controller in the aerospace industry.
Ben Haim is a veteran malls and was a founder of Horev Center in Haifa. They think there's a chance they could stand out above the rest of the shopping golfdom centers because they think the audience is fed up with them. Cohen: 'All the malls are the same thing. When I go to the mall shopping mall takes me a few minutes to figure out where I am. Individuals want to diversify, looking to buy things at lower and we can have it. "
They will welcome me with two importers, planning to open stores in the mall. One of imports Accessories for mobile phones and one with a toy store and children's clothing, which imports the product itself. They talk about the disparities between the highest buying price of the products China price at which goods are sold in the country, after the different media the way they cut the coupon.
They argue that what causes golfdom prices to rise even more are high rents charged by the canyons of the shopkeepers, who rent them land. According to importers of toys, no high rents she was able to lower the price to the consumer up to 40%.
Cohen and Ben Haim ensure consumer price revolution "made people change the consciousness of the product. golfdom They will see that they get a good product at lower prices than anywhere else in 20% to 30%. We buy our jeans day at 50 shekels, golfdom not like before at -300-500 easy. phenomenon that happens more and more land. "
According to Ben-Haim, in view of the economic situation, the country is expanding phenomenon of more stores coming out of the malls to the streets of cities: "There are a retreat to the streets. golfdom Than stores in malls that were once out day out. They realized golfdom the potential of the low price, there is also the phenomenon of Departure town centers out. Sometimes you travel an hour and a half each way to the Outlet Store ".
Cohen: "Small businesses do not survive the day malls. Single mall merchants will pass us that he could not pay the rent there who want it. He tells us: 'slaughter me. My business golfdom is a good business that works fine, but I can not stand fees Rentals . platform we offer him is' Let's pay fair rent, not oppress. "
Ben Haim: "I can tell you that for every ten good business also has ten businesses fail. Azrieli largest open two centers in the periphery is not so going to them. Periphery is different from the country. golfdom Consumption habits there other businesses that fall are small and medium. They do not stand in my blood lease. they realize that if they have a good product, it is better to pass the street. that we want to exploit. Our principle is to save them money. "
Another golfdom principle under which they work is to save the hand that mediates between the importer to the buyer. Cohen: "One of the importers told me that he used a" Bank "businesses he works with because no one is paying golfdom him the money in cash. Paid him regularly Plus 60 washes plus 90 and sometimes even 120. This is not importers who will work with us to stop being importers. golfdom What malls This will enable golfdom them to our cash flow available ".
Yuval Cohen (31), an importer of mobile phone accessories, going to set up five stores in the Chinese venture. "There is flooding golfdom in that country, has about 3,000 importers, but we are unique because we have established our own brand that sells high-quality cellular coverage," says Cohen. "Here we sell the shield more cheaply because it is a concept discounted importers. golfdom Whether tested