Unlike other companies where when a new CEO comes in all management is replaced, Super - Pharm only

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Opens Branch 200 finds the CEO fairly fresh drugstore chain, bealls locations bud Lavie, combative mood: he "does not count" private label New - Pharm ("There bealls locations is not really a market pharmacies"), refusing to be moved from prices between networks marketing and marks these two objectives: more neighborhood branches, another attempt to penetrate China and developing brand optics
Almost 15 years ago, invited Lior Riitblt, CEO of Super - Pharm, the bud Lavie, then a young organizational consultant network, bealls locations coffee Kapulski Hod Hasharon. Riitblt bealls locations offered Lavi join writer bealls locations - Farm and establish a human resources department. After consulting with his wife, Dalit, Lavi decided to leave the world of career management consultancy in favor of the retail world. doubt if he knew then that he would be the man to replace the Riitblt CEO of Israel's largest bealls locations drugstore network.
Lavi is not the typical image of the Israeli marketing world. Rare find it launches and conferences, is not often appear bealls locations in the media, and in contrast to CEOs grew in marketing or finances has a degree in psychology. In 2010, the year he was appointed deputy CEO Super - Pharm, Lavie finished his first marathon. Long distance bealls locations running, he says, very suitable for him. It seems she also paid off for him.
"Replacing CEO after 20 years this organization earthquake, but after half a year on the job, I can say that was a shock to the management and all naturally flow," says Lavie his first interview to the media since his appointment. "We had a lot of time to practice working trio, And I think the fact that Leon (Koffler, with Super - Pharm) and Lior (Riitblt) were the ones who decided it was time for a change, contributor to the entrance to my plot job. "interview took place as part of the The Leaders common cAlcAlist" and the College of Management, and accompanied Phone Alkobi student Communications at the college.
Bud Lavie (45). Position: CEO of Super - Pharm. Marital status: Married + 2. Previous positions: Executive VP Super - Pharm & COO and HR network. Anything else: an amateur bealls locations athlete who participated in five marathons and surf in the ocean. "My greatest pride She also visits my kids' Photo: Assaf Evron
Unlike other companies where when a new CEO comes in all management is replaced, Super - Pharm only change was the promotion of Danny Luzon Deputy CEO and union and trade marketing departments under Levy. "The fact that this Solid acting together over time and the combination of Danny and me very helpful," says Lavie.
In July integral Leon Koffler, the man who founded the Super - Pharm and in control of it, as chairman in favor Lior Riitblt, by then CEO - what could be the promotion of the role of Deputy CEO Lavi. Replacement was made at a special ceremony in Jerusalem with the participation of about 200 franchisees. quite a few tears flowed - mostly Koffler and Riitblt. bealls locations Lavi was very excited, but is not the type to shed tears. "I'm bealls locations less emotional Leor and Leon," he explains. "an outsider's hard to understand, bealls locations but it is a group of People who started the Super - Pharm scratch and really see the organization members. There is a very special mood is maintained even with 195 branches, and my job is to continue to maintain this spirit in the next generation. "
"Lior and I have 16 years of membership together., He taught me what true leadership, what courage is and how down to details. His management style is such that descends infinite detail, and on the other he can see the whole in the most sharp and clear - an array can only appreciate and admire bealls locations ".
"Leon Koffler gave me advice - 'Do not go in shoes. Would go near them." And it's true that although there are many similarities between Lior and myself, but we're completely different people. Managerial style differs. I am more balanced and less emotional. Lior soul is a poet and actor. less I love the stage. " bealls locations
"First and foremost to preserve and develop the brand and develop the engines for growth bealls locations in Israel and abroad. Israel, in recent years we perform gradual changes in visibility branch, and -2015 will complete the transition to new visibility. We do not make revolutions, do not change a name and sign (barb of Lavi retail chains - Israel), but make real changes and thorough inside. bealls locations In the first quarter of this year opened the 200th branch of the network, and the challenge is to open 15 new stores in 2014 and 15 the following year, and it's a big challenge. We also have a target to reach 15% in sales Life in 2015. Growth engines of the network are the sports field and the Wall Ying (quality of life) we enter it, our digital platforms - from Facebook to the app, and we set up a separate trade sale of contact lenses. "
"We are the anchor of the most sought after today every mall., But on the development of the network bealls locations in malls and shopping centers, we realized that our ability to penetrate city centers and have pharmacy Neighborhood access to consumers on the street this growth engine is very strong for us. Way to enter our city centers is not to keep looking to win 500 m, that finding an area of 500 sq.m. on this difficult and complicated. therefore we develop the local and the, that branches are around 250 square meters. We saw the three branches we opened it succeeds. Neighborhood recently bealls locations opened a branch in Ben Yehuda Street in Tel Aviv Florentin and Castel joined in, and soon we will complete the opening Sokolow Holon and Dizengoff opened in March. Within six months, we opened five branches in Tel Aviv. On this side we have new neighborhoods develop them as successful neighborhood near Ramle, Kordni Kiryat Motzkin, H. 300 Holon. It might make cannibalize branch Holon Mall, but experience shows that after two years - three injured branch bealls locations grow back. "
"We had a network in China, but business partners broke up there because they did not want to grow with us in the Beijing area and bought our share back. Therefore penetration is now re-state intrusion. Then we know to say what worked better than Israel, what is different and what is similar Israel. clear selective cosmetics, for example, completely not there.'ll work more on cosmetics skin body and face and toiletries. foods drinker