I worry that old age has a lot of creative, will try to take a lockout of the road, because some pe

The things we learned is that piracy is not the price issue. It is a service problem. The easiest way to stop piracy is not relying on the use of anti-piracy technology. To these people who obtained them from piracy even better service. Such as Russia. You say, yo, we want to advance the Russian market, people will say, you are destined to fail, piracy in Russia everywhere. Apart from Russia, Germany, our largest market in the European continent.
Gabe Newell: dollars, yes. When I mention how much money, we are using dollars calculated. All of our products are transactions in local currency. But the problem is that those who tell you that the Russian people pirated ubiquitous products also make them in the ground of the late six months before the listing of people in Russia ...... So, we ask questions and also got us to answer. On to provide rancho cucamonga quakes better service to eliminate the problem of piracy, and not enough to do so.
Now, we make a number of decisions on the elastic pricing this thing. Do not rely on marketing, we diversify our prices for each commodity. We have Steam, so you can immediately grasp the customer response. This gives us a useful tool to do something you can not do on the other release mode experiments. We found that the price should be quite flexible. From another perspective, our total revenue has not changed. We think this is too praised! We fully understand this. There is no way to use price to increase or decrease your revenue levels.
But then we did different tests on the sales. Sales itself and its related media are highly relevant, such as cartoons or movies and its associated. We did a 75% price cut, while CS experience tells us that our total revenues will not change. But instead we see the results of our revenue increased by 40-fold. Instead of 40%, which is 40 times. This is based on our past experience of pure price changes are unexpected ......
Then we decided to focus on long-term sales. rancho cucamonga quakes Our possible future development by developing marketing strategies. After the analysis we found two things that surprise us. When push digital rancho cucamonga quakes marketing, when retail sales entities also will increase, but the increase in sales, after sales occur, such a result is often mistaken for the passage of time leads to different sales channels to each other and cause erosion of profit controversy. Fundamentally speaking, your customer base, people who buy your game itself is a more effective tool than the traditional means of promotion. So we do try to third-party products, see if it is because of our own game has home advantage. We saw the same pricing phenomenon. 25%, 50% and 75% of total revenue has indeed increased in varying degrees. rancho cucamonga quakes
Recent events also very strange, is that we provide a free product, but there is no significant increase in the customer base. We recently said, we are now to do different things, we do not just say it is free, we have to say, "This is the free game" which in itself is not a prompt on the price, even if you normally would not think so. The foundation of our customer rancho cucamonga quakes base free games first established Jedi Fortress 2, an increase of one-fifth of the customer. If you try to use a simple pricing phenomenon to understand it, that this is a no brainer. rancho cucamonga quakes
"We also have the experience rancho cucamonga quakes of his own dream game born out of the situation, we took three years to make, we put it packing, put it in the store, hoping to sell it, and contrast this circulation of more incredible scene and vibrant, we continue to calibrate the game with the participation of the customer " game industry veteran Ed Fries Source:. http://ppt.cc/J-Br
Fries: This is some incredible data. You mentioned rancho cucamonga quakes the experiment. It may be this years biggest game exhibition industry influence change. Not only our customers have digital marketing channels. This is the past, we never have and customers incredible two-way link. We also have the experience of his own dream game born out of the situation, we took three years to make, we put it packing, put it in the store, hoping to sell it, and contrast this scene more incredible flow and dynamic, we continue to calibrate the game with the participation of the customer.
During the WTIA seminar on October 11 by the conference moderator Ed Frie, former Microsoft executives game department Annotation: The actual position as Vice President of Microsoft Game Department, 2004 leaving Microsoft mentioned game console theme, he noted the next generation of game consoles already on the market of late. Nintendo next year to release Wii U, but in accordance with the traditional five-year product lifecycle, Microsoft and Sony are also the launch of the Xbox 360 and PlayStation rancho cucamonga quakes 3 is the successor.

This area is living someone else's expertise. I am not directly involved in a little, but I suspect Apple will launch a powerful redefine we can expect this kind of commodity products, rancho cucamonga quakes while at the same time Apple released a new product, that is, the concept of independent game console platforms disappear the moment. I think it can win this marathon game consoles, is able to provide satisfactory tool allows developers and for consumers to create and find the most appropriate content. My view is closed model to deal with such problems in the theory of the surface is a dead end.
I worry that old age has a lot of creative, will try to take a lockout of the road, because some people would say: "I'm tired of competing with Google, I'm tired and I want to create a Facebook competition or game console platform for mobile devices platform, the ones I do not like to exclude all competitors, "Apple has achieved success, rancho cucamonga quakes Xbox Live has reached success will bring you an incorrect signal in terms of strategy, rancho cucamonga quakes and we will be looking in the wrong teacher on the wrong lesson.
Newell: ah, people rancho cucamonga quakes can use it or not use it. We released our free tool. They can be used in any one product. ...... We provide server functionality, search capability and commodity products rancho cucamonga quakes and services, and all this for the developers are free. If there is a commodity rancho cucamonga quakes sold from our system, we will get a premium. But if it is from a retail entity, developer of the site, Origin or Direct2Drive sold, and that which we do not charge any fees.
We have created only direct sales, will get money. Our tools and services are free, and independent of the source of sales channels. If we create our own hardware platform and put our things are put up, we will give priority and we share together this stage, would be able to compete courage to raise the banner of guy, and these people understand the value of our open , the choice of long-term development of entertainment rancho cucamonga quakes and gaming industries favorable daunting challenge.
Newell: I think the game console of this concept, freestanding API, stand-alone service, for a single customer contact or developed in an independent manner, will not be in the future. Continue to enhance the graphics capabilities in the living room using a game console, I think is possible. I'm rancho cucamonga quakes not sure we will not lay down our rocker, pick up the touch screen to change This is a very possible view, I just can not really accept it uncertain.
Steam is certainly representative of generations of digital marketing. But at the other end of the spectrum, the condition of the retail entity and how? There are quite a number of players still use physical retail game as a means to achieve. But the overall performance of the retail entity, there gradually decline trend. There are a lot of players probably have little or quite a long time, there is no physical contact with the retail game this was the only way to get the pipeline. 1UP translation next article, we will have to live in depth look at the retail entity and its development.
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